Good morning, eComm legend.

One minute you’re dragging text boxes in Canva like it’s 2014 and you’re designing a party flyer for “DJ Spoon,” and the next—bam—ChatGPT drops an ad tool that makes all that look like cave painting. No more exporting JPGs that somehow end up 38MB. No more praying to the alignment gods. This thing just gets it (like Betsy, who knows your coffee order and doesn’t judge your oat milk era).

And the wild part: it’s free. It won’t replace your designer (we love you, Tom), but it will make your Tuesday feel less “why is this in Comic Sans” and more “this slaps.” You’re not behind. You’re just early to the next wave. Let’s dive in.

In today’s agenda:

1) Goodbye Canva, welcome (free) ad tool on ChatGPT.

2) Splitit: One-click BNPL in Shopify… me love it.

3) Goodbye FAQs, hello $$$ with Big Sur AI. 🤑

4) Amazon’s ChatGPT will either sell your stuff or bury it 🪦

1) Goodbye Canva, welcome (free) ChatGPT.

Have you ever asked ChatGPT to write “30% OFF” on a reference product image, only to get back something that looks like your cat walked across the keyboard mid-seizure, with “30OO%OO% FFOFF” in Comic Sans MS? Well, that era is now officially over. GPT-4o might seriously change how fast you crank out actual ads.

And the kicker: this magic is free. No upgrade. No subscription. Just go to ChatGPT, and you get three image generations per day. Here’s how to actually squeeze the juice out of it without losing your lunch break.

Drop it like it’s hot (the product): Got a product photo? Cool. Upload it. Then say, “Make this look like a square Glossier ad but for dog collars.” It’ll do exactly that. You don’t need to open five tabs or scream “why is this in Comic Sans” into the void again (we’ve all been there, Karen).

Sounds like I’m joking around? 👇

Wha-wha-whaaaaat? Yep. Yep yep yep yep. Yep yep yep. Yep.

Everything looks great except the Glossier logo — doesn’t quite belong here. Let’s swap it out for the actual brand name: Atlas Pet Company.

I think you know where I’m going with this:

Wha-wha… okay, I’ll stop there. But you get the point.

How to make ChatGPT obey (nicely):

• Be ultra-clear. Say: “Put ‘Launch Day’ in white, bold serif font, top left corner.” Not: “Make it pop.”

• For remixing: upload your current ad or product image and say “Match this style: warm tones, bold product name, minimal text.”

• Want new vibes? Prompt it with: “Create a retro diner-style ad with checkered floor, neon lights, and ‘Open for Orders’ in red cursive.”

• Always ask it to balance the composition (otherwise your product might be chilling in the visual equivalent of a left field corner).

• Be specific about the format: It can generate images in different sizes depending on the platform. For example, if you want something for Instagram Stories, make sure to say you need it in 9:16.

Upgrade your memes: This also means you can finally make memes that don’t look like they were exported from a fax machine. Combine your product + a trend + text overlay = Insta magic. (And yes, it will understand niche humor. Even if it’s just you and your three followers laughing.)

Final vibe check: This isn’t Photoshop. It’s better for when you want results, not six hours of Googling “how to mask layer without losing will to live.” GPT-4o gets the assignment. You just have to send the brief, not a prayer. If you want tips tailored to your brand or ads ideas, shoot me an email. I’ll tell you exactly what I’d do if I were you.

Alright, one last hit for the road.

Sources: chatgpt.com 

2) Splitit: One-click BNPL in Shopify… me love it.

So Splitit just dropped a Shopify app that lets your customers pay in installments in one click—without leaving the checkout screen, without weird redirects. It’s embedded, it’s slick, and it actually works.

Checkout chaos, solved: Cart abandonment is the ecommerce version of someone ghosting you mid-text convo. And guess what causes 22% of it: clunky checkout. Splitit's move is like getting read receipts back. It lives inside the Shopify checkout, right next to the normal credit card option, so your customer doesn’t have to think too hard (we love them, but they panic easily—especially on mobile, while holding a matcha).

What to do now: You don’t need a dev. You don’t need a week. You need to:

• Go to Splitit Card Installments

• Install the app (it’s plug-and-play, not plug-and-pray)

• Set your installment terms (e.g. 3x, 6x—don’t go full “12-month car lease” unless you sell hot tubs)

• Localize if you’ve got global traffic (it handles 100+ countries)

• Turn it on and forget it (not literally, but it’s very low-maintenance)

Global flex, but make it easy: This thing supports payments in 100+ countries using existing credit card rails. You get reach without having to translate your entire site into Danish or learn what “installment” means in Portuguese. And since it’s credit card-based, your customers still rack up those sweet points (and you avoid becoming their finance therapist).

Sources: splitit.com

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3) Goodbye FAQs, hello $$$ with Big Sur AI. 🤑

Big Sur AI just dropped a toolset that basically turns your ecommerce store into that one overly helpful friend who’s always 3 tabs deep in Reddit and already knows what gift you’re trying to buy. Only this friend works 24/7, doesn’t ghost, and definitely doesn’t ask for iced latte breaks every two hours (guilty).

Digital shop assistant vibes: The AI Sales Agent is like if Clippy went to therapy, got an MBA, and started working commission. It guides your shoppers through your store like a chill salesperson who actually knows what they’re doing. One retailer (KURU Footwear, bless them) plugged it in and saw conversions double. Not 5%, not 20%. Double. If your current “add to cart” numbers feel like a group chat where no one responds, this one’s worth eyeballing.

Quizzes that slap: The Adaptive AI Quiz is basically BuzzFeed meets capitalism, in the best way. It asks shoppers questions, then gently pushes them toward products they might actually want. That means fewer abandoned carts and more “take my money” energy. Bonus: it lowers decision fatigue. (Because sometimes choosing between six nearly identical tote bags feels like filing taxes in a blackout.)

Get tactical, not theoretical: You don’t need a data team or a beard-stroking strategist. Here’s how to actually use this stuff:

• On Shopify: just plug and play (haven’t found the link though, you’ll need to click the button “Get a demo” first)

• Add the AI Quiz to your homepage or key PDPs.

• Set the Sales Agent to answer FAQs plus product recs.

• Use the AI Content Marketer to whip up landing pages that don’t sound like SEO soup.

• Schedule weekly check-ins with the AI Data Scientist—no dashboards, just straight answers (finally).

In short: Big Sur AI’s suite is like hiring a squad of ecommerce interns who don’t ask for PTO and actually know what they’re doing. You don’t have to use it all. But if you’re still manually answering “Do you ship to Canada” at 11:47 p.m., maybe it’s time.

Sources: bigsur.ai

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* Executive Cheat Sheet

• GPT-4o: An advanced version of OpenAI's language model that can generate both text and images, enabling users to create ads, visuals, and content without graphic design skills.

• BNPL (Buy Now, Pay Later): A payment method that lets customers split their purchase into smaller installments, often interest-free, instead of paying the full amount upfront.

• PDP (Product Detail Page): The specific page on an ecommerce site that showcases a product’s features, price, images, and options, designed to convert visitors into buyers.

• Alt Keywords: Alternative or additional search terms included in product listings to help improve visibility and match more varied search queries in platforms like Amazon.